Culinary Creatives Chat: Laila Ali
Laila Ali has had her fair share of competitors in the boxing ring. When it comes to her newer position in the saturated food and beverage industry, the now-retired professional boxer applies a time-tested logic for victory. “I believe in focusing on excellence, not competition,” Ali tells EatOkra. “Exceptional products and services attract customers seeking value. I believe there’s room for all brands to succeed.”
It’s an unsurprising mindset for an undefeated champion. Ali’s business venture, Laila Ali Spice Blends, is a culmination of years experimenting in the kitchen combined with the experiences gleaned from the athletic world. Her organic seasonings—a variety of mix-and-match blends like Garlic Goddess and G.O.A.T—are part of Ali’s growing mission to empower home chefs and equip them with the foundation for bolder, balanced lifestyles. Her brand also includes a cookbook along with fresh online recipes integrating her spices, and a philanthropic arm that circulates funds into aligned organizations like Feeding America.